If you’ve ever felt like you’re guessing your way through digital marketing, you’re not alone. With so many platforms, tools, acronyms and constant algorithm changes, it’s easy to feel unsure where to start—or whether what you’re doing is actually working. From SEO and Google Ads to email automation and social media strategy, the sheer volume of options and technical detail can quickly become confusing and time-consuming.
This course breaks down complex concepts into clear, practical insights, helping you understand not just what to do, but why it works. It provides a structured overview of the digital landscape, showing how different channels connect and how to choose the right approach for your goals.
Whether you’re new to digital marketing or looking to refresh your knowledge, this course offers an accessible, no-nonsense introduction that will leave you feeling informed, capable and ready to take action.
TOPICS INCLUDE
- Traditional marketing vs digital marketing
- Paid, earned, owned channels
- The marketing funnel
- Targeting and re-targeting
- Search Engine Optimisation (SEO)
- Campaign planning
- Email marketing
- Google ads
- Social media strategy
- Analytics and reporting
This course includes
- Engaging, up-to-date materials.
- Take-home resource package.
- All day catering and beverages - with dietary needs catered for.
- Certificate of attendance.
